“Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.”
Lean Branding covers what branding does for your business and you in the world of consumers. Laura Busche shares her expertise on brand building strategies to develop a plan that will render a successful venture in the field of consumer attraction. Having consideration for your target audience, main competitor, and the differences between you and your competitor are key factors in building your company or organization’s brand.
To begin building your brand Ms. Busche encourages using a ‘positioning map’ that shows competitors and why your brand stands above the rest. This is a useful tool for business after brand building to continue strategizing efforts in comparing competitor strategy. The positioning map used in addition with the ‘Measuring Traction and Identity’ section of the book could detect valuable information for any company’s ‘Brand Redesigning’ if needed. In addition, ‘Rechanneling’ is covered with information on branding and media use of Websites, Online Catalogs, Facebook, Twitter, Pinterest, and Instagram to name a few.
I find Lean Branding would be a great addition and enhance any company library of business and strategy bookshelf. This would be a great starting point for new business owners to begin a business plan to give direction before approaching their venture. The book contains valuable information and written in easy to understand language that will not have you reaching for a dictionary.
I received this book free from O’Reilly Media in exchange for an honest opinion in accordance with the Federal Trade Commission Guidelines.